CASL Compliance: More than Spam. Understanding Canada’s Anti-Spam Law
UPDATE: Canada’s anti-spam law is now in force.
Don't be fooled by its name. You don't need to be a spammer, or even be located in Canada, for legislation known as "Canada’s anti-spam law" or "CASL" to regulate important elements of your business.
Many everyday activities – such as sending an email message to a customer, operating a company website and making a mobile application available for download – are now subject to detailed rules that will likely require you to make significant changes to your operational practices or face significant fines.
The rules are enforced by three regulators with active enforcement offices and by the courts. Anyone who believes they have been affected by your non-compliance will have standing to commence a private action. Class actions are widely expected.
The time to comply with CASL rules is now. The Minister of Industry issued final Regulations on December 4 2013, most of CASL came into force on July 1, 2014 and the provisions related to computer programs came into force on January 15, 2015. The Private Right of Action will be enacted on July 1, 2017.
What does CASL Mean for Business?
What Do I Need to Do?