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Vox Pop Labs is social enterprise based out of McMaster University in Hamilton, Ontario. It uses data science to build innovative digital products that improve political representation and democratic participation. It also conducts public opinion research in countries all over the world.
On March 20, 2020, Vox Pop Labs launched the first wave of its rolling study on public reactions to the public health and government measures put in place to fight the COVID-19 pandemic. The study is a collaborative effort between Vox Pop Labs, public strategy firm MASS LBP, and public health researchers at St. Michael’s Hospital in Toronto. The results of this study are already assisting researchers and policymakers to evaluate the effectiveness of measures put in place in response to the virus.
Vox Pop Labs has already expanded the initiative to include the United Kingdom and Australia, with more countries to be added in the near future. Results from this study will be reported regularly at COVID19Monitor.org.