On November 27, 2017, Affinio secured $11.4 million in its Series B financing round. Round13 Capital joined as a new investor, in addition to the investors from Affinio’s $4 million Series A financing two years ago, which was led by Whitecap Venture Partners and joined by Build Ventures, Affinio’s seed investor, as well as Social Starts, BRaVe Ventures and several angel backers.
Affinio is a Halifax-based interest analytics platform that develops marketing intelligence platform that leverages the interest graph to understand today's consumers. It develops Data Science as a Service platform that offers visualization for cross-channel behavioral insights data and cultural intelligence for brands.
Osler, Hoskin & Harcourt LLP represented Affinio with a team consisting of Chad Bayne, Justin Dharamdial and Trevor Kirsh (Corporate).