Alida in its $20 million Series D financing round




$20 million


Emerging and High Growth Companies

Date Closed

October 2021



Lead Office



On October 13, 2021, Alida, rebranded from Business Critical in 2020, announced it had completed its $20 million Series D financing round led by Round13 Growth Fund, a late-stage growth equity investment fund, part of the Round13 Capital family of funds. The financing round will accelerate Alida’s global growth trajectory and build on the company’s product roadmap to deliver SaaS solutions in the Customer Experience Management (CXM) industry.

Alida is the creator of the world’s first CXM & Insights Platform and created Alida TXM (Total Experience Management) to innovate and deliver customer, employee, product, and brand experiences. The company has also ranked on Fast Company’s 2021 list of the 100 Best Workplaces for Innovators.

Osler, Hoskin & Harcourt LLP advised Alida with a team consisting of Chad Bayne, Justin Dharamdial, Andrew Irwin and Jordana Corber-Tovel (Emerging and High Growth Companies).