On March 15, 2017, Campaign Monitor USA Inc. completed its acquisition of Tagga Media Inc., marking Campaign Monitor USA Inc.'s first acquisition in 2017 and their second acquisition to date.
Campaign Monitor USA Inc. is a professional email marketing and automation platform for small to medium sized businesses.
Tagga Media Inc. is a business-to-consumer platform designed to simplify complex marketing data into a unified view for the end user and it provides insights in real-time data.
This acquisition opens up a big opportunity for Campaign Monitor. Using Tagga's platform allows Campaign Monitor to adopt a key industry trend of offering highly personalized email marketing campaigns for all their customers.
Osler, Hoskin & Harcourt LLP represented Campaign Monitor USA Inc. with a team consisting of Justin Young, Chad Bayne (Corporate), Kelly Moffatt (Commercial), Jacques Du Plessis, Laura Webb, Jacob Young (Corporate), and Shaun Parker (Employment & Labour).