On April 12, 2019, ElleBoxCo Incorporated (Blume) announced the close of a $3.3 million Seed financing round led by new investor Felicis Ventures. The round also included participation from other new investors including Victress Capital Fund, L.P., a fund managed by Victress Capital LLC, and Panache Ventures. The company will use the proceeds to accelerate brand growth through product and employee expansion and increased marketing efforts to produce educational content.
Blume, headquartered in California, is a fast-growing company that helps girls navigate the transition to womanhood, through education, empowerment and monthly e-commerce kits.
Osler, Hoskin & Harcourt LLP represented Blume with a team led by Mark Longo that included Manveer Bisla (Emerging and High Growth Companies) and Tara Folk (Articling Student).