On February 14, 2019, Influtitive announced that in completed its funding, led by Canadian growth equity firm Georgian Partners and U.S. financial services firm Comerica Bank, who were joined by Relay Ventures and Export Development Canada.
The funds raised will be used to invest in AdvocateHub, a customer advocacy community platform, and a pool of community managers and advocate marketers. Influitive will also expand its Canadian operations to Halifax.
Georgian Partners is a Toronto based, thesis-driven, growth equity firm investing in Software as a Service (SaaS)-based business software companies exploiting applied artificial intelligence, security first and conversational AI.
Influitive Corporation, based out of Toronto, provides advocate marketing software solutions for business-to-business (B2B) software and technology firms worldwide.
Osler, Hoskin & Harcourt LLP represented Georgian Partners, Relay Ventures and Export Development Canada with a team led by André Perey that included David Jamieson, Andrew Irwin (Corporate) and Dov Begun (Tax).