Mergers and Acquisitions

Date Closed

March 2016

Lead Office



On March 29, 2016 Hootsuite, the most widely used platform for managing social media, announced the acquisition of Sales Prodigy, a mobile app built to help sales organizations tap into social selling opportunities.

Hootsuite is a social media management system for brand management. The  system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, LinkedIn, Google+, Foursquare, MySpace, WordPress, TrendSpottr and Mixi. Based in Vancouver, Hootsuite has over 500 staff and has over 10 million users in more than 175 countries.

Osler represented Hootsuite on the transaction, led by Chad Bayne with a team that included Justin Dharamdial (M&A) and Sam Ip (Intellectual Property).