On January 4, 2023, Pender Ventures announced its Series A investment in Traction Rec alongside existing investor, Salesforce Ventures.
Pender Ventures is a Canadian based venture capital firm that is focused on investing in technology companies.
Traction Rec is a leading software company built on Salesforce, that has designed purpose-built tools to improve engagement and communication for community centers and non-profit organizations.
Osler, Hoskin & Harcourt LLP advised Pender Ventures with a team consisting of Mark Longo, Manveer Bisla, Sylvia Rowat, and Holly Wong (Emerging and High Growth Companies).