Redeeem in its $12.3 million acquisition by Troika Media Group




$12.3 million


Mergers and Acquisitions

Date Closed

May 2021



Lead Office

New York


On May 24, 2021, Troika Media Group acquired Redeeem for $12.3 million, consisting of $1.21 million in cash and $10.89 million in common stock. The acquisition will allow Troika Media Group to integrate Redeeem’s digital blockchain capabilities across its media services and offer non-fungible token capabilities, crypto payment APIs and mobile payment expertise.

Redeeem is a fintech platform specializing in providing companies with the ability to digitize assets and build blockchain-based payment solutions.

Troika Media Group is a media and advertising company focused on providing clients in the entertainment, media and sport sectors with brand and communications consultancy.

Osler, Hoskin & Harcourt LLP advised Redeeem with a team consisting of Marc Kushner (Corporate), Gary Marshall (Emerging and High Growth Companies) and Tori Lechner-Sung (Corporate).