Trufan in its acquisition of






Emerging and High Growth Companies

Date Closed

November 2020



Lead Office



On November 19, 2020, Trufan completed its acquisition of The transaction includes’s technology, which will be integrated into Trufan’s audience analytics platform to provide customers with a single dashboard to segment and filter data. The acquisition was made through a purchase of Trufan’s stock and all ten employees will be joining Trufan. The transaction will also introduce best-in-class analytics and allow the further development of’s platform by helping brands and creators to grow, segment, and activate their audiences in new ways.

Trufan is a social intelligence platform equipping brands with the data needed to activate grassroots communities of super fans and micro-influencers primed to share their message. is a technology platform that enables brands & content creators to grow their audiences and generate first-party customer data.

Osler, Hoskin & Harcourt LLP advised Trufan with a team consisting of Chad Bayne, Jeremy Lin (Emerging and High Growth Companies), Summer Danakas (Employment & Labour) and Alexandra Alacchi (Corporate).