The multi-billion-dollar travel and leisure industry is an important contributor and driver of the Canadian and global economies and has evolved to become one of the fastest-growing sectors in the world. Optimism surrounding its long-term growth expectations continues to attract interest in existing assets, new development projects and online delivery platforms, resulting in greater competition.
Success in the industry means being able to effectively navigate a wide range of factors, including economic uncertainty; new technologies driving buyer research, choices and behaviour; consumer preferences toward ESG; and being able to anticipate, weather and adapt to disruptions of seasonal business, employee availability and national and international markets.
And as customers’ behaviours and preferences are constantly changing, digital transformation in the industry remains key to offer consumers value regarding what they want and need, making legal and privacy considerations relating to leveraging data an important concern. Additionally, the travel and hospitality industry has been one of the hardest hit by the COVID-19 pandemic, which has compelled industry participants to examine best practices and ways to innovate moving forward.
Whether you are an existing player in the industry or are looking to enter, you need an experienced business partner who can offer sound legal advice and practical expertise to help you navigate the evolving industry and capitalize on opportunities and mitigate risks.
How we can help
Osler has been active in the travel and leisure sector for many years. Our integrated team provides pragmatic advice for a wide range of industry players, including owners, franchisors, e-commerce platform providers, private equity investors, pension funds, real estate developers, asset managers, lenders and industry associations.
Leveraging the collective experience and expertise of practice groups from across our firm, we take a “one-firm” approach to legal service delivery. This enables us to provide you the top expertise across a wide range of practice areas, including M&A, tax, franchising and real estate, to support your specific needs.
You will also be able to benefit from our experts’ guidance in privacy and data management, consumer protection, advertising and marketing, French language requirements, and trademark protection and enforcement. Osler has represented airlines, hotels, car rental agencies and other clients in the travel and leisure space on end-to-end litigation on various matters. Our goal is to provide you with practical, cost-efficient legal solutions that best support your success.