Skip To Content

Things to know

  • Canadian privacy regulators take the position that the information involved in tailoring ads for users based on their online activities or contact information generally constitutes personal information
  • Opt-out consent for online behavioural advertising (OBA) is generally considered reasonable, provided certain conditions are met

Things to do

  • Provide notice to individuals at the time or before the OBA data flow takes place in a manner that is clear and understandable using communication methods such as online banners, layered approaches, and interactive tools
  • Provide information about the various parties involved in online behavioural advertising
  • Ensure individuals are able to easily opt-out
  • Ensure the opt-out takes effect immediately and is persistent
  • Do not collect or use, to the extent practicable, sensitive personal information
  • Destroy personal information as soon as possible or effectively de-identify it
  • Ensure that your practices comply with the relevant guidance and decisions of Canadian privacy regulators
Download topic