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Consumer protection and online advertising

Author(s): Christopher Naudie, Adam Hirsh, Kelly Moffatt

November 2017

The Competition Bureau (the Bureau), the Office of the Privacy Commissioner (OPC) and other regulators have identified the protection of consumers in the online marketplace as a key enforcement priority. In the past two years, the Bureau has settled 13 misleading advertising cases by way of consent agreement and has another key enforcement proceeding pending before the Competition Tribunal. The below infographic provides a brief overview of enforcement priorities and significant proceedings updates.