Deborah Glendinning, Judith Stein-Korte, Boyd Erman
Consumer crises increasingly represent profound threats to organizations in all sectors, which is why thorough planning and prevention are essential to mitigating risk. But not every consumer crisis can be avoided. With a speedy and effective response based on a well-considered plan, an organization can avoid public relations and legal quagmires, and navigate its way to a contained and orderly outcome. Here are some quick tips to help you create an effective crisis response protocol.