360insights in its acquisition of Through-Channel






Mergers and Acquisitions

Date Closed

March 2018

Lead Office

New York


On March 7, 2018, 360incentives.com Canada Inc. (d.b.a. 360insights) announced its cross-border acquisition of iQense, LLC (d.b.a Through-Channel).

Through-Channel is based in Farmington Hills, Michigan and is a provider of channel enablement, through-channel marketing automation, channel incentives, channel insights and co-op advertising software and professional services.

360insights is based in Whitby, Ontario and provides an integrated SaaS-based platform enabling manufacturers and distributors to manage their incentives programs.

Osler, Hoskin and Harcourt LLP represented 360insights with a cross-border team out of its New York and Toronto offices consisting of Chad Bayne, Michael Budabin McQuown, Alix Morse and Jillian Mulroy (Corporate), Lynne Lacoursière (Employment), and Jennifer Lee and Julie Geng (Tax).