On November 12, 2020, CIBC Innovation Banking announced its growth capital financing to Taplytics Inc. The financing will help accelerate Taplytics’ customer acquisition strategy and growth plans across North America and Europe.
CIBC Innovation Banking delivers strategic advice, cash management and funding to North American innovation companies at each stage of their business cycle, from start up to IPO and beyond.
Taplytics is an integrated solution for brands to improve their apps, websites, and consumer communication channels. Taplytics is the only single application for both enterprise marketers and engineers to own the entire customer experience.
Osler, Hoskin & Harcourt LLP advised CIBC Innovation Banking with a team consisting of Joyce Bernasek (Financial Services) and Mathieu Lam (Osler Works – Transactional).