On November 5, 2018, Marchex, Inc., a leading provider of call analytics that drive, measure, and convert callers into customers, acquired Telmetrics Inc. (“Telmetrics”) for US$13.1 million in cash.
Telmetrics, based in Mississauga, Canada, specializes in providing call analytics to enterprise customers in a variety of vertical categories such as auto, local aggregators, digital agencies and online directories. In addition, the company’s Smart Number product enables enterprises to capture and analyze SMS/text interactions as part of its real-time media call analytics solutions. Telmetrics processed more than 100 million minutes of conversation between businesses and consumers so far this year.
Osler, Hoskin & Harcourt LLP represented Telmetrics with a team consisting of Chad Bayne, Manveer Bisla, Shannon Davidson, Sahil Chopra (Corporate) and Damian Rigolo (Employment & Labour).