Vertu Capital

Vertu Capital in its acquisition of PathFactory


Vertu Capital




Emerging and High Growth Companies

Date Closed

November 2021


Private Equity

Lead Office



On November 8, 2021, Vertu Capital announced it had acquired a majority stake in PathFactory, a B2B digital marketing platform. The acquisition will provide PathFactory with Vertu Capital’s domain expertise to support the company’s global scaling, and will allow PathFactory to accelerate the growth of its platform.

Vertu Capital is a private equity firm focused on investments in Canadian technology companies.

Osler, Hoskin & Harcourt LLP advised Vertu Capital with a team consisting of Chad Bayne, Ryan Unruch, Justin Dharamdial, Alexandra Alacchi, Dhananjay Ghildyal, Nataly Dil (Emerging and High Growth Companies), Chima Ubani, Calvin Leung (Corporate), Martha Martindale and Matthew Di Prata (Financial Services).