Eurazeo in its equity investment in Herschel Supply Co.




US$60 million


Private Equity and Pension Fund Investments

Date Closed

Lead Office



On October 31, 2019, Eurazeo announced the signing of a $US60 million minority investment in Herschel Supply Co.  The investment will help leverage the company’s powerful customer engagement and accelerate growth across categories, channels and geographies.

Eurazeo is a leading global investment company with a diversified portfolio of nearly 400 companies. With its considerable private equity, real estate, private debt and fund of funds expertise, Eurazeo accompanies companies of all sizes, supporting their development by offering deep sector expertise, gateway to global markets, and a responsible and stable foothold for transformational growth.

Headquartered in Vancouver, Canada, Herschel Supply is a design-driven global lifestyle brand that produces timeless products with utility design. Herschel products are sold in over 90 countries with over 9,000 points of distribution worldwide. Eurazeo invested alongside a consortium comprised of Alliance Consumer Growth, a leading consumer-focused growth equity firm, and HOOPP Capital Partners, the private capital arm of the Healthcare of Ontario Pension Plan.

Osler, Hoskin & Harcourt LLP advised Eurazeo with a team consisting of Niko Veilleux, Calvin Leung (Corporate), Alain Fournier and Mark Brender (Taxation).