Agroidea SAS and the Nannetti brothers in the joint venture of Cronos Group Inc. and an affiliate of Agroidea SAS to form NatuEra


Agroidea SAS and the Nannetti brothers





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On August 29, 2018, Cronos Group Inc. announced that it has entered into a joint venture agreement with an affiliate of Agroidea SAS (AGI). This partnership establishes a newly formed entity, NatuEra S.à r.l. (NatuEra), in Colombia that will develop, cultivate, manufacture and export cannabis-based medicinal and consumer products for the Latin American and global markets.

NatuEra is a 50/50 joint venture between Cronos Group and an affiliate of AGI. It will be led by AGI's executive team, brothers Andres Nannetti and Nicolas Nannetti, who have extensive multi-generational expertise managing industrial scale horticultural operations for export from Colombia. 

NatuEra will combine the operational expertise of Cronos in the production and global commercialization of medicinal cannabis products with the expertise in industrial scale cultivation, meristem laboratory operations, and local market experience of AGI's management team.

Cronos is a globally diversified and vertically integrated cannabis company with a presence across four continents.

AGI is Colombia's leading agricultural services provider with over 30 years of research, development and production operations. AGI has a roster of global clients, from producers such as Dole, food processors like Frito-Lay (Pepsico) and McCain, to agri-suppliers such as Bayer Agriculture and BASF.

Osler, Hoskin & Harcourt LLP represented AGI and the Nannetti brothers with a team led by James Brown (Corporate) and consisting of Drew Morier and Alex Klyguine (Tax).