Outside Interactive

Outside Interactive in it acquisition of Pinkbike, CyclingTips and Trailforks


Outside Interactive




Mergers and Acquisitions

Date Closed

July 2021


Retail and Consumer Products

Lead Office



On July 14, 2021, Outside Interactive acquired Pinkbike and sister brands CyclingTips and Trailforks. The transaction represents a significant expansion of Outside’s leadership position in cycling media and mobile mapping technology, and it adds an array of premium benefits and best-in-class content to Outside+, the company’s popular consumer membership.

Outside is the world’s leading creator of active lifestyle content and experiences. Across web, print, podcast, social, video, and TV, its brands reach 80 million of the most active and influential consumers in the world every month.

Osler, Hoskin & Harcourt LLP acted as Canadian counsel to Outside with a team led by Trevor Scott and including Jacques Du Plessis (Corporate), Shuli Rodal (Foreign Investment), Shaun Parker, Abigail Ywaya (Employment & Labour), Alain Fournier (Tax) and Adam LaRoche (Privacy).