Pender Ventures

Pender Ventures in connection with Traction Complete’s $5 million Series A financing round


Pender Ventures


$5 million


Emerging and High Growth Companies

Date Closed

January 2023



Lead Office



On January 24, 2023, Traction Complete announced the closing of its $5 million Series A investment round led by Pender Ventures with participation by Thomvest Ventures. Through this funding, Traction Complete will focus on client relationships through advancing their marketing initiatives.

Traction Complete creates solutions that help people manage data complexity, effortlessly.  Traction’s suite of Salesforce apps automates data cleanup, account hierarchies, matching and routing.

Pender Ventures is a Canadian based venture capital firm that is focused on investing in B2B software and health tech startups at the inflection point between commercialization and scale.

Thomvest Ventures is a San Francisco and Toronto based venture capital firm that is focused on investing in technology companies.

Osler, Hoskin & Harcourt LLP advised Pender Ventures with a team consisting of Mark Longo, Manveer Bisla, Sylvia Rowat, and Holly Wong (Emerging and High Growth Companies).