On August 29, 2022, SureBright announced it had completed its $3.2 million pre-seed round led by Motivate Ventures with participation from Panache Ventures, Plug and Play, Simplex Ventures, and InsurTech Fund NYC. SureBright plans to re-invent retail insurance by enabling any e-commerce merchant to begin selling insurance and warranty products in their stores in under 15 minutes. With this pre-seed round, SureBright will hire more staff as well as build out its embedded insurance and warranty solution.
SureBright is an Insurance-as-a-Service platform that enables any company to embed insurance and warranty products on their website.
Osler, Hoskin & Harcourt LLP advised SureBright with a team consisting of Gary Marshall, Spencer Green (Emerging and High Growth Companies), Avantika Jain and Ugochukwu Mbakogu (Osler Works - Transactional).