On March 11, 2020, Affinity announced its acquisition of Nudge.ai. The transaction grants Affinity Nudge.ai’s technology along with Nudge.ai’s intellectual property and most of its product and engineering teams. The acquisition will allow Affinity to accelerate its new relationship intelligence product. It also provides Affinity with its first international office, allowing it to continue expanding its operations and grow its technical team in Toronto.
Affinity is a full stack company focused on its relationship intelligence platform.
Nudge.ai is a revenue intelligence platform specialized to build relationships and grow sales.
Osler, Hoskin & Harcourt LLP advised Affinity with a team consisting of Chad Bayne, Gary Marshall (Emerging and High Growth Companies), Steven Dikie and Josh Fineblit (Employment & Labour).