Hootsuite Inc.

Hootsuite Inc. in its acquisition of Sparkcentral


Hootsuite Inc.




Mergers and Acquisitions

Date Closed

January 2021



Lead Office



On January 6, 2021, Hootsuite Inc., announced its acquisition of Sparkcentral. The acquisition supports Hootsuite’s broader expansion and will allow Hootsuite to expand its product stream to include customer support teams and inquiry management through online messaging platforms. The transaction will also enable Hootsuite to increase its digital capabilities in social customer care.

Hootsuite is the global leader in social media management with over two-hundred thousand paid accounts and millions of users, spanning brands and organizations of all sizes from the smallest SMBs to the largest Enterprise, in every corner of the world.

Sparkcentral is a social and digital customer care platform, with deep integrations into the core business systems of today’s customer-centric organizations.

Osler, Hoskin & Harcourt LLP advised Hootsuite Inc., with a team consisting of Chad Bayne (Emerging and High Growth Companies), Michael Budabin McQuown, Jillian Mulroy, Alix Morse, Tori Lechner-Sung (Corporate), Drew Morier, Jennifer Lee, Masoud Tasharofi and Andrew Granek (Taxation).