John is a member of the Marketing & Distribution and Privacy & Data Management practice groups. John has a thorough understanding of the technology underlying social media promotional programs. He has advised clients extensively on these campaigns, speaking in Canada, the United States and abroad on program design and implementation, as well as on strategies to mitigate risk. He reviews advertising and promotional materials across all media, with an emphasis on Internet-based and mobile media, including compliance issues relating to misleading advertising, contests, games, sweepstakes and consumer-protection issues.
John also advises regularly on the management and retention of personal information, best practices and the management of data security breaches, and regulatory compliance under privacy legislation.