Emerging and High Growth Companies

Perpetua in its US$52 million acquisition by Ascential

Perpetua
Key Contact
Chad Bayne

Partner, Emerging and High Growth Companies, Toronto

Team
Jonathan Marin

Partner, Pension and Benefits, Toronto

Alain Fournier

Partner, Tax, Montréal

Adam LaRoche

Associate, Privacy and Data Management; Employment and Labour, Calgary

Ian Morrison

Associate, Emerging and High Growth Companies, Vancouver

Jacques Du Plessis

Partner, Emerging and High Growth Companies, Vancouver

 

On April 15, 2021, Perpetua completed its acquisition by Ascential. The acquisition will add Perpetua to Ascential’s digital commerce segment and will expand the business to include serving third party sellers. The transaction was for an initial US$52 million in cash, and includes deferred consideration payable over four years of up to US$162 million.

Perpetua is an SaaS software firm specializing in optimizing the purchase of search and display advertising of on major third party sellers.

Ascential is an information services firm focused on providing specialist information, analytics and ecommerce optimization for consumer brands.

Osler, Hoskin & Harcourt LLP acted as Canadian counsel to Perpetua with a team consisting of Chad Bayne, Jacques Du Plessis (Emerging and High Growth Companies), Ian Morrison (Corporate), Alain Fournier (Taxation), Jonathan Marin (Pensions & Benefits) and Adam LaRoche (Employment & Labour).

Value
US$52 million
Date Closed
April 15, 2021
Lead Office
Toronto
Key Contact
Chad Bayne

Partner, Emerging and High Growth Companies, Toronto

Team
Jonathan Marin

Partner, Pension and Benefits, Toronto

Alain Fournier

Partner, Tax, Montréal

Adam LaRoche

Associate, Privacy and Data Management; Employment and Labour, Calgary

Ian Morrison

Associate, Emerging and High Growth Companies, Vancouver

Jacques Du Plessis

Partner, Emerging and High Growth Companies, Vancouver