On March 9, 2021, Trufan announced it raised $2.3 million in a seed round of funding. The seed round was led by Moneta Ventures with participation from GP Ventures and Protocol Ventures. The funds will be used to consolidate its two core products and offer a first-party audience analytics platform.
In November 2020, Trufan acquired PLAYR.GG and its technology to better leverage first-party data and in November 2019, the acquisition of SocialRank gave Trufan the technology for an audience segment tool. Trufan will combine these two products into one consolidated platform to provide an end-to-end experience for users.
Trufan is a social intelligence platform that helps brands and influencers grow their social community, distribute content and sell directly to their top fans
Osler, Hoskin & Harcourt LLP advised Trufan with a team consisting of Chad Bayne, Jeremy Lin (Emerging and High Growth Companies) and Alexandra Alacchi (Corporate).