Mergers and Acquisitions

Publicis Groupe in its acquisition of Moov AI Publicis Groupe in its acquisition of Moov AI

Publicis Groupe
Key Contact
Niko Veilleux

Partner, Corporate, Montréal

Team
Samuel Cantin

Associate, Corporate, Montréal

Joshua Blatt

Associate, Corporate, Montréal

Laurie St-Jean

Summer Student, Montréal

Gabrielle Cournoyer

Associate, Pension and Benefits; Employment and Labour, Montréal

Julien Ranger

Partner, Pensions and Benefits, Montréal

Sam Ip

Partner, Technology, Toronto

Sam Dobbin

Associate, Technology, Toronto

Jean-Philippe Dionne

Associate, Tax, Montréal

François Joli-Coeur

Partner, Privacy and Data Management, Montréal

Sergey Stefanishin

Associate Director, Osler Works – Transactional, Toronto

Asma Bouali

Transaction Services Lawyer, Osler Works – Transactional, Ottawa

On March 25, 2025, Publicis Groupe announced it has entered into a definitive agreement to acquire Moov AI, Canada’s leading artificial intelligence and data solutions company, delivering strategic AI activations for more than 100 clients in Canada. This acquisition is a reflection of Publicis Group’s commitment to investing in AI.

Publicis Groupe operates as a global leader in communication and is the largest communications group in the world as of December 31, 2024.

Moov AI is Canada’s pioneering consulting firm specializing in AI and data.

Osler, Hoskin & Harcourt LLP advised Publicis Groupe with a team consisting of Niko Veilleux, Samuel Cantin, Josh Blatt, Laurie St-Jean (Corporate), Gabrielle Cournoyer (Employment and Labour), Julien Ranger-Musiol (Pensions and Benefits), Sam Ip, Samuel Dobbin (Technology), Jean-Philippe Dionne (Tax), François Joli-Cœur (Privacy), Sergey Stefanishin and Asma Bouali (Osler Works – Transactional).

Value
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Date Announced
March 25, 2025
Lead Office
Montreal
Key Contact
Niko Veilleux

Partner, Corporate, Montréal

Team
Samuel Cantin

Associate, Corporate, Montréal

Joshua Blatt

Associate, Corporate, Montréal

Laurie St-Jean

Summer Student, Montréal

Gabrielle Cournoyer

Associate, Pension and Benefits; Employment and Labour, Montréal

Julien Ranger

Partner, Pensions and Benefits, Montréal

Sam Ip

Partner, Technology, Toronto

Sam Dobbin

Associate, Technology, Toronto

Jean-Philippe Dionne

Associate, Tax, Montréal

François Joli-Coeur

Partner, Privacy and Data Management, Montréal

Sergey Stefanishin

Associate Director, Osler Works – Transactional, Toronto

Asma Bouali

Transaction Services Lawyer, Osler Works – Transactional, Ottawa