Wendy Gross

Wendy Gross

Partner, Technology

Chair: Commercial Technology Transactions

Key Contact: Outsourcing

Key Contact: Artificial Intelligence

Key Contact: Fintech

Contact Information


tel: 416.862.6737



Wendy is Chair of our Technology Group. Wendy specializes in outsourcing and other complex corporate and commercial transactions relating to technology products and services and business processes and related regulatory and other legal issues including the following areas:

  • privacy
  • data protection
  • payment systems and networks
  • cloud computing
  • OSFI B-10 compliance
  • public and private procurement
  • offshore and nearshore transactions
  • e-commerce
  • social media
  • anti-spam
  • consumer protection
  • marketing and advertising
  • intellectual property protection and licensing

Wendy has extensive experience advising retail, e-commerce, financial services, transportation and energy companies in these areas.  She is a registered trade-mark agent in Canada.

  • Canadian Tire Corporation, Limited

    Canadian Tire Corporation, Limited in connection with a seven-year strategic partnership with Microsoft Corporation and Microsoft Canada Inc.

  • BAI Communications

    BAI Communications in the sale of its Canadian business to Rogers Communications

    • TD Bank in its data access agreement with Yodlee
    • Interac Corp. in Canada's new real-time payments system
    • Several strategic alliances for retail and financial services clients relating to the development, marketing and offering of mobile applications, including mobile banking, mobile wallet and loyalty-related applications
    • Strategic alliance for the distribution of an innovative new mobile POS technology through the merchant payment system network for a major Canadian bank
    • Several strategic alliance for the marketing and operation of credit or debit card-based co-branded and white labelled loyalty programs
    • Several agreements for the development, hosting and operation of a loyalty platform and for loyalty fulfillment services for a major Canadian bank
    • Agreement for the development and support of integrated payment systems for debit, credit and stored value cards for a leading international food retailer
    • Outsourcing of a major customer-facing service offering for key business customers of a major Canadian bank
    • Development, hosting and operation of a trading platform for a major Canadian bank
    • Offshore outsourcing of several back office business processes for a major Canadian bank
    • Development, hosting and support of on-line systems for a regulatory body
    • Development and support of a customer information system for a major Ontario utility
    • Repatriation of a variety of technology and network services for a major Canadian bank
  • Find More

  • Chambers Canada: Canada’s Leading Lawyers for Business: Recognized in Information Technology (Band 1) (Nationwide)
  • Chambers Global: The World's Leading Lawyers for Business: Recognized in Information Technology (Band 1)
    • "Wendy is very tough and very smart. We prefer to use her on those high-level matters and sophisticated transactions with high-level parties on the other side."
    • "Sources commend...Wendy Gross for her leading technology expertise and creative approach when advising on technology and outsourcing transactions."
  • The Canadian Legal Lexpert Directory: Recognized in Technology Transactions; Computer & IT Law
  • The Lexpert/American Lawyer Guide to the Leading 500 Lawyers in Canada: Recognized in Computer & IT Law and Technology Transactions
  • Best Lawyers in Canada: Recognized in FinTech Practice; Information Technology Law; Privacy and Data Security Law; Technology Law; "Lawyer of the Year", FinTech Practice (2021)
  • Legal 500: Recognized in Technology Law
  • Who's Who Legal: Recognized in Banking - Fintech, Data - Information Technology, Telecommunications Media & Technology
  • Thomson Reuters: "Stand-out Lawyer"

  • Canadian IT Law Association
  • ITech Law Association
  • Licensing Executives Society
  • Toronto Computer Lawyers Group
  • Ontario Bar Association: Information Technology and E-Commerce, Entertainment, Media and Communications and Privacy Sections

Wendy has spoken extensively on legal issues relating to outsourcing, joint ventures, licensing and other technology transactions, commercialization of intellectual property, privacy, the internet and e-commerce.She is widely published. Her recent articles and presentations include:

  • Cyber Security: Data Residency, Security and Best Practices, Centre for Outsourcing Research and Education, May 28, 2015
  • Mobile Payment Technology Issues, 18th Annual IT Law Association Conference, October 20, 2014.
  • Data Considerations in Payment Ecosystems, 2014 AccessPrivacy Annual Privacy Conference, June 25, 2014
  • Privacy, Security and Ownership of Mobile Payments Data, The 2014 Information Technology Law Spring Forum (presented by IT.Can and The Law Society of Upper Canada), June 16, 2014.
  • Supplier Risk Management: Emerging Trends and Issues, Sourcing Interest Group (SIG), June 9, 2014.
  • Moderator, Outsourcing: Latest Trends and Developments (The Vendors’ Perspective), Toronto Computer Lawyers Group, April 8, 2014
  • Increasing Efficiencies and Reducing Costs by Using Outsourcing Arrangements, Canadian Institute’s 19th Annual Regulatory Investigations for Financial Institutions, 2013
  • Co-Chair, The Seventeenth Annual Canadian IT Law Association Conference, October, 2013
  • Key Issues in Commercial Technology and Outsourcing Arrangements, the 2012 Information Technology Law Spring Training Forum, June 19, 2012